| This is Part
Three of our CRM series, where we'll present you with key
questions regarding Marketing Efforts.
Marketing Efforts
ACCPAC CRM provides a single source of customer information
to help you better manage your marketing efforts and make sound
decisions based on the needs of your customers and prospects.
With ACCPAC CRM Marketing, you can target the right customer at
the right time, eliminate guesswork and put your company's
marketing resources to their best use. You can schedule and
track marketing activities within a campaign - and view every
detail of each campaign.
Ask yourself the following questions:
- Are there issues with branding/consistent messaging
occurring because everyone has their own style of writing
company letters, with their own letterhead and signature
files?
- Are mailings done through the accounting database and
most of that costly marketing material is being sent to, and
thrown away by, purchasing agents and accounts receivable
people?
- Does marketing have issues with accurately measuring ROI
on their programs?
- Does it take several days or even weeks for trade show
leads to get into the system?
- Are there concerns that those costly leads are
adequately followed up and marketed?
- Are visitors on the company web site quickly responded
to or followed up on?
In order to build lasting - and more profitable - customer
relationships, you need to identify, execute and replicate
effective marketing initiatives across all your sales channels.
An automated CRM system provides the tools for marketing teams
to:
- Develop, target and implement campaigns.
- Manage and analyze marketing budgets.
- Maintain lists and track responses.
- Track collateral distribution.
- Analyze campaign results.
Read Part One: Contact
Management
Read Part Two: Sales
Efficiencies
|
